One technical feature that makes the Tonoo.de store special is the integration of Etracker for web optimization and Google Tag Manager for managing tracking codes. This combination enables the store to analyze user behavior in detail and continuously optimize the website. This allows Tonoo.de to tailor personalized content and offers to the needs of customers and continuously improve the performance of the website. This is particularly advantageous in the e-commerce sector in order to remain competitive and offer an optimized shopping experience.